Branding
Boda Salama

Quick Brief

Boda Salama is a transportation service provider based in Tanzania, catering to the growing demand for safe and efficient ride-hailing services for motorcycles, popularly known as boda bodas.


Our team delved deep into researching the business and the corresponding market. We focused on creating an iconic brand identity with a cohesive visual language that spoke to Boda Salama's mission, values, and brand personality, as well as incorporating key design elements that made the app intuitive, easy to navigate, and delightful to use.



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