Branding
Wasafi Media

Wasafi TV is a vibrant broadcasting network operating as part of the larger Wasafi Media family, a leading media and entertainment company based in Tanzania.

Quick Brief

The design approach for this project was centered around creating a brand identity that was elegant with a hint of sophistication, while also being bold and vibrant. We carefully selected a color palette that was rich and dynamic, using bold, contrasting hues to create a sense of energy and excitement.


In addition to the use of color, we focused on creating a very clean, minimalistic broadcasting package with the ovreall design invoking a sense of modernity and simplicity.